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When broken down, the term media literacy means the ability to access, analyze and create media, allowing us to understand the the role and our relationship with media. First Video: What is Media Literacy? We spend 10-12 hours a day with media and are exposed to about 3, 000 discreet advertisements a day. With so much interaction with media, it is important to think about our relationship with it. This video discussed the idea that there are two main trends being seen throughout modern media: the centralized, corporate power that values profit over everything else, versus the locally run independent that values diversity, and allowing other voices be heard. The question that was brought to attention was, "How do we maximize the good and challenge the bad?" How do we produce and support the diverse, and challenge controlled news? We can be observers, but can we create media to react to that? Second Video: Media Literacy - Education and Choice This video started of
Sexual Images in Media
Source: twitter.com In this controversial Calvin Klein advertisement, we see a woman sprawled on a sofa with the words "I seduce in #mycalvins" shown next to a man confidently staring at the camera with the words "I make money in #mycalvins." This ad shares the pornographic view of women having or wanting to sell sex and their bodies whenever they can. This advertisement also reinforces both the feminine and masculine gender codes we have implemented into our current day society. While the woman pictured here is in a submissive and vulnerable pose, seeking a man to be dominant over her through childlike attributes that have been sexualized by the clothes she wears (the socks, people), the man is standing with his shoulders square and strong, facing the camera with a confident "don't mess with me" attitude. Source: nydailynews.com In this Diesel advertisement, a young woman is seen showing her breasts to a video security camera accompanie
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